Views play a key role in the TikTok algorithm. The more views a video has, the more likely it will be recommended to more users. The TikTok algorithm analyzes the number of views to determine how engaging and interesting the video is to the audience. However, it is important to remember that having many views does not guarantee success. Content also needs to be of high quality and engaging. Paid views may boost your video, but long-term success requires constantly creating interesting content and audience interaction.
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